Reports 2016 Vendor Perception Report

2016 CTRM Vendor Perceptions Study In Europe (Figure 27), OpenLink remain the most widely known vendor when installed base is removed with Allegro, SunGard and Brady in the top four. Triple Point falls off a bit in Europe and occupies 5th place. A second group of vendors includes EKA, Aspect, Contigo, Pioneer, SAP and Amphora. Again, Brady has increased its brand awareness strongly in Europe over 2014 and Murex’s brand awareness has declined significantly. The strength of awareness of Pioneer is also noteworthy and this vendor does appear to have increased its European awareness over the last couple of years. In North America (Figure 28), Triple P oint is the most widely known vendor followed by OpenLink, FIS/SunGard and Allegro. The top 4 is essentially the same but in a slightly different order. OATI’s name recognition drops off significantly once its installed base is removed suggesting that it is less well known generally in the market. EKA is quite well known along with Amphora and Brady (although Brady’s brand is less well known once its installed base is removed). In North America, Brady’s installations tend to be for other commodities than energy – by far the largest market – and it is this too that hurts its brand recognition there. This lack of broad brand recognition in North America stops Brady from challenging the top four globally. Figure 27 - Unprompted Brand Recognition Europe; Adjusted for Installed Base OpenLink Allegro Brady SunGard Triple Point EKA Aspect Contigo Pioneer SAP Amphora Murex Powel IRM OATI Reval PCR PCI Optima Nova Mercator Indra Hivedome Graintrack GasX 0% 20% 40% 60% Figure 28 - Unprompted Brand Recognition - North America; Adjusted for Installed Base Triple Point Allegro Amphora has quite strong brand recognition in North America and Aspect‘s brand appears to have grown in recognition since 2014 in this market region. Vendors such as PCI, Ventyx/ABB and SAS also have some strength. Overall, the top four vendors have well-established brands with global reach and, perhaps not surprisingly, are the four largest vendors measured on a revenue basis as well. Brady is challenging to enter that top group but lacks the brand awareness (and products) in North American energy to do so. Triple Point, despite its declining fortunes since its acquisition by ION in 2013, remains a strong brand. Other vendor are reasonably well-known including Amphora, Pioneer, EKA and Aspect and a number of others remain regionally well-known including Contigo and OATI for example. © 2016 Commodity Technology Advisory LLC OpenLink SunGard OATI EKA Brady Amphora Aspect SAS PCI Ventyx Pioneer Murex SAP Versify Excel Energy Options 0% 10% 20% 30% 40% 24

Reports 2016 Vendor Perception Report | Page 24