Reports 2016 Vendor Perception Report

2016 CTRM Vendor Perceptions Study Trends and Analysis When looking at brand recognition and “first to mind”, it could be assumed that the respondents know, and are most familiar with, their own solution providers. In order to eliminate any potential bias that this familiarity represents, the indicated vendor installed bases can be removed to provide an adjusted view of brand recognition. When the installed base is removed from the unprompted brand recognition results, the overall effect is not hugely significant in terms of which vendors are most wellknown. A number of minor changes are observed but the better known vendors remain as OpenLink, Allegro, FIS/Sungard, and Triple Point. OpenLink remains marginally the most widely known vendor but in reality, these top four are essentially tied in terms of recognition by market participants. Figure 26 - Unprompted Brand Recognition - Adjusted for Installed Base OpenLink Allegro Triple Point FIS/SunGard Brady EKA Aspect Amphora OATI Pioneer SAP Contigo Gen 10 Murex SolArc Excluding Respondent System Including Respondent System ComFin One major difference over 2014 is that PCI Brady is now seriously challenging that group of four and seems to have expanded SAS its brand awareness quite considerably Agiboo over the last two years, pulling ahead of Powel EKA in this survey. Aspect remains quite Ventyx/ABB well-known also and seems to have gained JustCommodity somewhat since 2014. OATI is less wellQuorum known when its users’ responses are eliminated. Pioneer is now also registering 0% 20% 40% 60% 80% along with SAP, Contigo and Generation 10 with some name recognition. Again, these results are entirely consistent with those of two years ago. Allegro does appear to have grown in brand strength while Murex’s brand has declined quite considerably over the 2014 results. Solarc continues to garner notes in this survey, despite the fact that the company was acquired by Openlink in 2011. While RightAngle continues to be a leading software product, the Solarc brand was retired almost immediately following the acquisition. © 2016 Commodity Technology Advisory LLC 23

Reports 2016 Vendor Perception Report | Page 23