Report to the Community 2012 | Page 12

OUR ACTIVITY BOX OFFICE ATTENDANCE NOTE: Prior to 2012 reports also included attendance at free installations in public spaces *Results approximate based on available information from previous research $3.0 mil 1,000,000 900,000 800,000 700,000 $2.0 mil 600,000 500,000 $2.9 mil. 927,500 $2.7 mil. $2.5 mil. $1.0 mil 400,000 300,000 503,603 200,000 389,207 100,000 $0 2010* 2011* 2012 2010* 2011* 2012 12