FESTIVAL
AUDIENCE
EMPLOYMENT STATUS
ANNUAL INCOME
Base: All Melbourne Festival attendees (excluding ‘prefer not to say’);
n= 1,633
Base: All Melbourne Festival attendee attendees
(excluding ‘prefer not to say’) s; n= 1,286
Work
Status
Annual
Income
50%
Working
full-‐:me
Working
part-‐:me
16%
Self
employed
11%
15%
17%
$60,001
and
$80,000
6%
Working
casual
5%
$40,001
and
$60,000
8%
Student
Home
du:es
$20,001
and
$40,000
12%
Re:red
/
pensioner
Less
than
$20,000
14%
$80,001
and
$100,000
4%
20%
$100,001
and
$150,000
3%
Unemployed
1%
$150,001
and
$200,000
Other
1%
$200,000+
Base:
All
Melbourne
Fes:val
aNendees
(excluding
‘prefer
not
to
say’);
n=
1,633
10%
9%
Base:
All
Melbourne
FesAval
aCendees
(excluding
‘prefer
not
to
say’);
n=
1,286
ART EVENT INTEREST
Base: All Melbourne Festival attendees; n= 1,697
* Multiple response; results may not add to 100%
*Art
event
interests
Theatre
Film
Visual
Arts
Contemporary
Dance
Contemporary/Experimental
Music
World
Music
Classical
Music
Cabaret
Mul>media
Opera
Classical
Dance
Other
I
have
no
interest
in
the
arts
79%
72%
66%
60%
59%
43%
40%
40%
33%
32%
29%
6%
0%
Source: 2012 Audience Intercept Study_Intuitive Solutions
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