The Next Piece of the Puzzle:
Building Your Brand
So what exactly is
branding?
want to be perceived to your
potential clients, one of two
things will happen:
1. Someone else will do it for
you. Many times this happens
Branding is the way people by folks saying negative
feel about you. Another way things about you. They will
to say it is, “It’s what people be in charge of what they
There’s no doubt that the say about you when you want other people to think
physical components of a leave the room”. That my about you. The way you
brand are important. Those friend is why you need to combat this is by building
are things like logos, brand build a brand, and you need your own online reputation.
colors and other things that to be the one in charge of make up the “look” of your doing that.
2. Or you will simply be
invisible in your niche which
brand. But that’s not what
branding really is.
If you don’t consciously build
is the kiss of death.
your brand and the way you
What Has Changed?
For those of us that were
around before the internet (I
know, it’s hard to believe we
grew up without it), only the
big companies like Coca Cola
had to worry a lot about
branding. The local heating
and airconditioning company
could run a few local ads,
give great customer service
and stay in business.
That’s not true anymore.
When your marketing isn’t
working, your failure to build a
Yikes! My Marketing isn’t Working!
12
strong brand is almost always
part of the problem.