The best way that I ’ ve found to “ niche ” market to motivated sellers and control the number of leads coming in is through the use of direct mail . The BIG secret to doing direct mail successfully is mailing the right letter to the right list and then mailing to them over and over . As you will discover , given time , almost every potential seller ’ s circumstances change and make them more motivated to sell . You must let the world know you buy real estate . The best thing about direct mail is that you can specifically target the types of sellers you want to reach and cultivate quality leads to work from .
I also find these mailings are very residual . These potential sellers will hold onto your direct mail pieces until their circumstances dictate that they contact you . When they are ready to sell , they will contact you first , since they probably haven ’ t had any contact from anyone else . Usually their properties aren ’ t even being actively marketed , therefore there is no competition for these deals . In the meantime , you ’ ve gained credibility with these sellers by doing repetitive mailings . The biggest part of the secret is to find the
sellers who really want to sell . I use different direct mail campaigns to locate different types of motivated sellers , such as out of state owners , properties which have been quit claimed from one person to another , expired listings , burned out landlords , and preforeclosures , just to name a few . The best part is that you can customize your marketing to reach exactly the kind of motivated sellers you want to deal with . This can best be done by locating mailing lists and refining them to meet your individual criteria and then mailing to them again and again . Investors often neglect to market to sellers in this way because they think the list is just too difficult to get or they only do the mailings once and quit .
Let me tell you , these are some of the easiest lists for you to get and it will be very profitable to you to do so . You can go to a list broker or your local property appraisers ’ office and ask them for a list , or you can create the lists yourself . It ’ s fairly easy to do . You can go to the courthouse and research the divorce cases , death notices , liens and judgments , tax liens , marriage licenses , bankruptcies and notices of default , which is the first step toward foreclosure .
Uncovering the Secrets of Marketing To Motivated Sellers