One of the primary reasons for failure in this business is trying to create a deal with unmotivated sellers . It ’ s like trying to push a rock uphill . You spend all your time chasing dead end leads and getting nowhere . This is discouraging and can cause you to quit the business altogether before you ever get to see the long term benefits it can bring you .
Locating the truly motivated sellers is the key to your success as a real estate investor . Your money is made at the point at which you purchase the property , so an effective marketing plan is essential to your business in order to create profitable deals . The key point to remember is that
most sellers are not motivated . The biggest mistakeyou can make is to try to make a deal with someone who doesn ’ t want to sell to you .
Effective marketing is the process of delivering your specific message to a targeted audience through the use of various types of media . Using this method enables you to find the sellers who really need to sell , as opposed to those who just
Uncovering the Secrets of Marketing To Motivated Sellers want to sell . When you find the sellers who really need to sell , you ’ ll end up buying a lot more houses at much better prices and terms . The secret to the really great deals is to find them before anyone else even knows about them .
A lot of the deals you should be finding won ’ t even be actively marketed . These sellers have a variety of problems they simply don ’ t know how to solve . Their motivation comes in a lot of forms . Some of the reasons motivated sellers need to sell have to do with the sellers themselves , such as age , health problems , financial difficulties , change in marital status , liens and judgments , job transfers , landlords who are tired of having their properties abused , or change in family size just to name a few . Other reasons are more directly related to the property itself , such as estates , properties needing extensive repairs , code enforcement violations or properties that have been vacant for a significant period of time .. .