LANDLORDING 103 – MARKETING TO FIND TENANTS KAREN RITTENHOUSE
Tips for effective marketing
Here are some additional ideas to add to get that
house filled!
•
Describe both features and benefits.
Always include both in your ad. Features
Signs. Put signs in the yard and add as many
include number of bedrooms and bathrooms.
directional
Benefits include being close to shopping and
neighborhood allows. Make it easy for lookers to
dining or major highways, desirable school
find your house.
signs
to
your
house
as
the
district, nearby parks and lakes, etc.
Lighted signage. Illuminate signs even after
•
Good photos. Always include the maximum
dark to catch people driving by late.
number allowed. Prospects do a lot of shopping online so make sure to have plenty of
Take-aways. At open house (yes we do open
crisp, clear photos in your ads.
houses for rentals) hand out something your
lookers will remember, something that will be a
•
Study other marketing. Look through
positive reminder of your home. Hand out bottles
news-papers, Craigslist, and other adver-
of water, flyers about your property, and any local
tisements for the words, photos, colors, etc.,
information you can provide. Coupons for local
that catch your eye, negatively or positively.
merchants
What do you learn that you can incorporate into
prospects learn what’s available nearby.
are
great
give-aways
and
help
or omit from your marketing?
•
Contact information. A tip that seems
obvious: Make sure all of your marketing has
your contact information. I’ve picked up more
than one marketing flyer from an information
box only to find that it had the property address
but no way to contact an owner.
Be sure ALL marketing includes:
Information flyer. Create a hand out with all the
•
The property address
local conveniences
•
Photos
schools, universities, hospitals, malls, restaurants,
•
Description details (number of bedrooms and
gas stations, attractions in the area, local police
baths, square footage, etc.)
and fire stations, even school bus pick-up
•
Benefits (schools, shopping, etc.)
locations. Include utility and cable companies.
•
Seller’s contact name, phone number, and e-
Assume your lookers don’t know the neighbor-
mail address
hood.
you can
find: shopping,