LANDLORDING 103 – MARKETING TO FIND TENANTS KAREN RITTENHOUSE
Voicemail. Be available! Consider adding a
phone number to your family plan that you can use
in your marketing. Or, if you plan to use your
existing phone number, be sure to add a voice mail
You can’t fill your vacancy
if prospects don’t know what you
have or that it’s available
message with property information and times listed
when you return calls.
Highlight features. Ask prospects what they
Neighborhood letters. Send letters to the
neighbors inviting them to “pick their neighbor” with
information about your home and the open house.
Give them an incentive to talk about it to others
(i.e., $200 gift card if they find your buyer). We mail
especially want in a rental and if yours has them,
highlight those features as you show it! Be
enthusiastic. Know the features and benefits. Be
proud when you show it so the new resident will be
proud when they move in!
250 to 450 letters to surrounding homes telling
neighbors the day and time of our open house.
Market your house advantages. Great
schools, low crime, convenient to parks and major
Description. The words you use to describe
your property are very important. Words like,
“Move-in Ready,” “Gorgeous,” “Beautiful,” and
“Landscaping” really help!
highways, great shopping, spectacular views, easy
access to anything you can think of!
Human resource departments.
E-mail HR departments at local
companies.
Many
employees
prefer to live close to their jobs but
don’t make time for house hunting.
Make it easy for them to find yours!
Make your house sing!
Whatever you have, paint it, clean
it, fix it, make sure it works properly
and looks great. That includes the
yard, the exterior, and the interior.
Church bulletins. Place notices
in local church bulletins.