PROFESSIONAL HOME BUYERS: BACK TO THE HEART JASON GROTE
Experienced investor, you have need of a better process and mindset to convert your leads more efficiently
and effectively. I watch fellow investors in my city kick, scratch, and claw for deals as they just fall into my lap
with very little energy expended. I will show you why.
I can assure you that by assimilating the following principles and tactics into your home-buying methodology,
you will achieve a HIGHER CONVERSION RATE!
That is the point, right? If we spend $5,000/month to get the phone ringing off the hook and the web site leads
flowing like milk and honey, then we had better CONVERT them!
I will break this extremely important subject into 4 powerful articles:
1.
The Website Lead – How to turn a website visit into a working relationship
2.
The Telephone Call – How to handle the most critical moment in buying a house
3.
The Home Visit – How to shine and build the seller’s confidence in you
4.
The Offer & Beyond – How and when to present an offer that they will accept
The Website Lead
For those that have a lead generating website, this one’s for you. If you are a home buyer and do not have a
lead generating website, shame on you! I came kicking and screaming into the website marketing era, but am
so glad I did! You will have to get that revelation on your own…
When a lead comes in from your website through a form submission or an email, you need to know the correct
way to respond. Remember, the theme of this series of posts is “winning people”, NOT “How to get rich quick
by converting all of your leads.” So get the focus off of you and put yourself in the shoes of your potential
seller.
3 Crucial Tips on Responding To a Website Lead
1.
Auto-responder – When using a form, create an autoresponder that is warm and friendly and gives the
potential seller an honest response as to how or when
you will get back to them. Don’t say “I will get back to
you within 4 hours with a phone call” when it normally
takes you 24 hours to respond to them with just an
email.