Ray White Now | 3 Aug 2020 Vol. 12 | Seite 16

SO HOW DO WE CREATE THE MOST COMPETITION FOR YOUR PROPERTY? 1. Marketing dominance Finest auction business in Australia Our market leading position comes from an unwavering commitment to auctions. Ray White listed 15 per cent of all auctions across the country last week. We had 181 auctions scheduled last week. Auction volume has been building week on week as confidence grows. Last week our sellers who stayed the course and sold under the hammer were rewarded. When comparing the highest offer prior to the final sale price, home sellers received 8.21 per cent more by selling under the hammer. All our corporate auctioneers can offer both on-sites and online auctions. Our national team of auctioneers led the industry by quickly adapting to the new auction environment, using unique technology that had been created by our team of in-house experts. Our auction campaign clearance rate was 67 per cent nationally last Saturday. To put this in perspective that’s seven per cent higher than the same time last year. Private Treaty Our approach to private treaty is aligned with the auction method of creating competitive situations between buyers to create the best outcomes for our seller clients. We have never lost faith in the value we can bring our sellers in a challenging market through effective marketing. If you choose to sell, we will be suggesting an investment in marketing, as we believe it enables us to maximise competition and clearly illustrate your intent to sell and therefore attract genuine buyers. We appreciate that some people would prefer to sell quietly, or off-market, and avoid an investment in marketing, but our experience tells us that this most often leads to little competition and therefore you’re negotiating from a weak position. 16