buyer will come from or where they will be searching
for their property purchase. With this being the case,
it’s essential that you cover all bases to ensure you are
putting your property in front of all potential buyers.
Short answer is yes. Ray White is a marketing machine at
its very essence. We don’t build houses, we market them.
We know it works. We are essentially playing a contact
sport and need to get in contact with as many buyers as
we can quickly to secure you a sale at the best possible
price. Creation competition is our end game. Our agents
ability to create competition for your property is what will
ultimately drive the premium price.
As listing numbers rise, so too does competition
and marketing matters as it can elevate your property
above others.
Each of our sales and marketing professionals will tailor
a marketing campaign to suit your property. There are a
wide variety of platforms available for you to ensure every
buyer has a chance of seeing your property, they include:
• Signboards - your 24 hour a day sales agent.
Designed to capture the attention of locals who may
be considering their next purchase or may know
someone who is looking to buy into the area.
• Database marketing is an essential element to ensure
that your agent can market your property to all buyers
who have previously made contact with their agency.
• Online property marketing portals - REA’s
realestate.com.au and domain.com.au dominate the
online property space and you should consider being
on both platforms.
• Social media - ask your agent to post across their
personal and office accounts.
• Paid social media - Be Seen is a targeted Facebook
marketing tactic that has been developed for Ray
White which allows for a cost effective way of
targeting buyers currently in the real estate cycle.
• Print media - advertising in your local paper is still
a great way to get in front of your local community.
Your buyer is probably already living in your
neighbourhood and actively in buying-mode by
looking at the paper.
• DLs and letterbox drops are designed to capture your
local buyer or a neighbour who may know someone
who is looking to purchase in the area.
• Professional photography, floor plan and videos
are a must in 2020. Genuine buyers will start their
emotional connection to a property from their first
impressions.
• Possibly use a PR strategy as you can’t put a price on
the power of this media coverage for your sale. So
effective is this publicity in generating buyer interest.
It’s so credible.
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