WITH SO MANY BUYERS IN THE
MARKET, SHOULD I STILL INVEST
IN A MARKETING CAMPAIGN?
SUMMARY
• Our ability to create competition has been our uniqueness.
• Creating competition is the best way to achieve exceptional results for your property.
It’s true that we are seeing more buyers active in the
marketplace. This is reflected in our online traffic, our
online enquiries, our bidder registrations and the number
of pre approvals we are seeing. The major portals
like realestate.com.au and
domain.com.au are also
seeing a significant increase
in their buyer traffic. So with
all these buyers looking to
purchase property, shouldn’t
it be easier to find these
buyers and sell a property
without having to invest
in a substantial marketing
campaign? While this may
seem like a logical approach, almost all of our seller
clients have an ambition to achieve not just any price
but a premium price for their property when it sells. And
so they should. Any real estate agent can sell a property
for a price, however to ensure that the premium price
Short answer is yes.
Ray White is a marketing
machine at its very
essence. We don’t build
houses, we market them.
is achieved for your property we must exhaust every
avenue to find the buyer who will pay more than any
other buyer in the marketplace. From experience, there
is a considerable difference between what the premium
buyer will pay and what the
next best buyer will pay for
any property. In some cases,
the difference can amount up
to hundreds of thousands of
dollars. When considering this,
the investment into a complete
marketing campaign can have
a huge return on investment
with the eventual sale price of
your property.
So how can you be confident that you have achieved the
very best price for your property? The reality is for most
property sales, we can’t guarantee where the premium
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