2. Unrivalled brand presence and media profile
As Australasia’s largest real estate group, supported by a
dedicated and highly experienced team of news hounds
in our PR team, we are able to generate maximum
exposure for our customers.
Our media exposure dominates all other brands in terms
of publicity - which is the sweet spot.
Our profile in newspaper advertising and editorials -
along with having the largest number of listings on
realestate.com.au and domain.com.au - is huge.
To put a price on the power of the media coverage
we received $5.5 million worth of earned media mentions
across print, online, radio and TV this month so far alone,
according to the iSentia media intelligence service.
We have a dedicated team of highly experienced in-house
journalists who can get your property the exposure that
money can’t buy.
When a home is listed with Ray White, our clients are
introduced to the national public relations service; a team
that’s plugged into the Australian media and has the sole
focus of achieving more exposure for the properties we
sell, to the audience that matters most.
Left: AFR Weekend - Buy or sell now, or wait until market settles. Right top: 9 News Sydney - Ray White NSW Auctioneer Tim Snell.
Right bottom: 7 News Adelaide - Ray White SA Chief Auctioneer John Morris.
17