called “Naga Thai Massage” which featured a massage therapist holding on to
silks hung from above as he uses his feet
to apply pressure to sore muscles.
“A lot of people think they’re going to
be sore afterwards, but they’re not
because the pressure is deep but soft, not
sharp,” says Miraval Resort and Spa’s
massage therapist Peter Bird.
Tangible Results
Kohler Waters Spa provided a honeylavender salt scrub hand exfoliation. The
treatment ended with a lavender and peppermint aromatherapy combination which
was massaged into the temples to soothe
the mind.
Precor Incorporated offered the chance
to try out their latest equipment, the AMT
with Open Stride.
Edge Systems Corporation showcased
their non-invasive, nonsurgical treatment,
HydraFacial, a 15-minute procedure that
cleanses, exfoliates, extracts, and hydrates
while introducing antioxidants, peptides,
and Hyaluronic acid to the skin.
“There’s no downtime, and you get
instant results,” says Alex Ignon,
HydraFacial’s director of marketing.
Celebrity manicurist, Deborah
Lippmann, was on-hand to perform
“Mini-Manis” which used her line of
quick-dry and waterproof nail polish.
Media Feedback
Overall, this year’s ISPA Media Event
earned positive reviews from sponsors and
the media.
“This is the premier event of the year.
The location and the staff’s generosity are
excellent. The sponsors are very accommodating with giving treatments and by
providing media with the latest information about their property,” says CEO
Traveler Editor Vivian Fancher.
For the New York Post’s Travel Editor
Jennifer Ceaser, the ISPA Media Event is a
rich source for relevant story ideas.
“I get great ideas for travel articles,
especially with an international flair
without having to travel there,” she says.
In the end, every one of the media
guests brought home a wonderful
Henry Brown bag filled with gifts from
this year’s sponsors, plus a lot more,
including great story ideas, new friendships and fresh sources for future spa
stories. n
ISPA would like to thank the
following 2012 ISPA Media
Event sponsors:
Aspira The Spa
Clarins
Deborah Lippmann
Edge Systems Corporation
Gwinganna Lifestyle Retreat
Henry Brown
Kohler Waters Spa
Massage Envy
Miraval Resort & Spa
Mohonk Mountain House
Precor Incorporated
Spa Week
The Spa at Regent Palms
Interested in being a part
of next year’s ISPA Media
Event on August 15, 2013
in New York City? C