A Lifestyle Look, Made Easy
By Christine Schilling
Though known for its quality spa uniforms, Noel asmar Group of Companies— located in Vancouver, British Columbia— also offers lifestyle collections that make
“ Our ladies and gentlemen are very happy with the quality and I love the variety in styles and colors.”
— Daisye Suduran • Spa Director The Ritz-Carlton, New Orleans
great apparel selections for any spa retail area. Designed to effortlessly take the wearer from day to night, Noel asmar’ s Living Collection is both stylish and edgy.
Functional Fabric.
When choosing new fabrics for its lifestyle lines, Noel asmar, CEo of Noel asmar Group of Companies notes,“ We design with
Special Pulse Advertorial functionality in mind and, therefore, select and develop fabrics that are technical, such as naturally stain- and wrinkle-resistant and fabrics that breathe.” additionally, some fabrics are waterproof or offer sun protection, especially for those who love the outdoors. Because the brand is style- and design-driven, it is critical that the garments drape and wash easily. Washability, according to asmar, should be a key feature to look for, whether for everyday wear or as a spa uniform.
“ The Noel asmar brand is a lifestyle brand with a focus on making life easier through clever design,” asmar says.“ We pioneered Spa uniforms [ and ] pride ourselves on being the market leader through design and innovation.” To set the brand apart, the company offers garments that are premium quality, fade-resistant and could last between two to three years on average.
Eco-friendly and Haute Tailoring.
The Noel asmar brand strives to leave as little footprint on the environment as possible. as part of the company’ s sustainable practices, the brand blends quality fabrics with haute tailoring techniques. More than 70 percent of production is done locally in Canada where the company maintains high standards.
In true Noel Asmar style, the Noel asmar Lifestyle Collection is all about effortless living. The cleverly created pieces are designed to take you from day to evening with touches of hidden sensuality, functionality and style. The collection allows for ease of movement, is easy to pack and easy to wear— elegance you throw on and go.
Customer Expectations.
“ our customers have come to expect style and function from Noel asmar,” she claims. To meet these expectations, asmar ensures that they offer feminine designs that are tailored, yet stretchy for comfort.
The company also strives to not only carry the catalog collection in stock, but to deliver the utmost level of customer service, such as through customization, especially for its spa and hospitality clientele.
March / April 2013 n PULSE 49