Special Pulse Advertorial
Hawaii, decided to carry Green Dragon and
Pink Lotus because both lines are not
available in many places in Hawaii.
according to Spa Director Joe Herman,
this has helped attract guests who want
unique brands to the spa boutique.
He thinks that Green Dragon and Pink
Lotus differentiate themselves from the
spa’s other suppliers by the level of personal service that sales representatives,
J.T. Tornatore and Noelle Doughty,
provide. “although we are isolated, they
make it a point to come out to the island
and show the new line, and give us a
chance to see and feel the clothing up
close. Seeing the product in-person has
influenced what we buy.”
be present Mobility Pant. With signature side slits that come up to the knee. Lightweight, proprietary woven
fabric, called Breathe Weave™, has just the right amount of stretch to endure a yoga practice, but also transitions
well to the spa setting, especially as a uniform.
“The introduction of be present into our spa was one of the easiest decisions ever! The
overall appearance, quality of fabric and craftsmanship were so apparent from my first
review of the line. This, coupled with the value for the price paid and the noncommercial
aspect of the brand, made it an ideal selection for our spa guests.”
—Ana Filipa Batalha • Spa Director • Four Seasons Resort Whistler
Trends Alert: Convertible Styles to Sherbet Colors
be present
HOW THEY SPOT TRENDS: Because the apparel line is produced in the u.S., resulting in shorter production lead times
compared to other apparel companies, be present is able to
work in real time and produce trendy and best-selling items
very quickly for the season.
TRENDS TO WATCH FOR: Dobrin notes that many therapists
are now working outside of a traditional spa setting. according
to her, be present’s woven pant is great for beach therapists and
equally fitting for someone in a more formal spa setting.
Green Dragon and Pink Lotus
HOW THEY SPOT TRENDS: Brand designer, Caroline Keefer,
travels to London and Paris for insights on trends, and then interprets them to fit the resort and active wear markets. She also
spends a lot of time in yoga studios and gyms to better understand consumers’ needs.
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March/April 2013
TRENDS TO WATCH FOR: Since early this year, Green Dragon
has seen strong sales on their linen and Micro Modal styles.
other popular styles include subtle ombre and dip-dyed color
combinations, and Fit ‘n Flare convertible styles.
Pink Lotus notices a move away from polyester-based
workout clothing and toward casual, versatile styles and frosted
sherbet colors.
Noel Asmar
HOW THEY SPOT TRENDS: The Noel asmar team has always
designed with instinct and influenced by ready-to-wear designers. Keeping an eye on upcoming fashion trends, the team
creates collections that are often reminiscent of looks seen in
Vogue and Elle.
TRENDS TO WATCH FOR: according to asmar, black will
always be the “in” color and styles that are flattering and
modest, yet stylish and practical, will never go outdated.