70 %
Percentage of Canadians who, despite access to multiple media sources, regularly read magazines, even though they know they could find the same content online. 1
78 %
Percentage of Canadians who consider TV among the four most persuasive ad media. This is followed by newspapers( 53 %), online( 45 %) and magazines( 43 %). 1
45 %
Percentage
site to family and friends. 4
44 %
Surge of local deal visitors who are likely to recommend the daily deal
of newspapers in India. Despite reports of newspaper circulation struggling in other parts of the world, India and China are seeing a boom in this industry and are home to nearly half of the world’ s top 100 dailies. 5
91 %
Projected climb of Internet traffic via video by 2014, according to Cisco. Brazil, Russia, India, China and Indonesia are countries with the most consumers that have an affinity towards online video. 5 age of Facebook users who classify themselves as“ self-avowed fans”
31Average
and follow nine brands on the social media site. Around 76 percent of them press the“ Like” button to publicly follow a brand. In return, 95 percent expect special treatment while 94 percent are willing to advocate for a brand if necessary. 5
3 Hours and 12 MinutesAverage time consumers watch TV daily. Despite the accessibility of other media platforms, including Internet, TV viewing has actually increased over the past years. The average American watched 280 minutes of TV each day in 2009, more than four-and-a-half-hours worth and a three-minute increase compared to 2008. 5
March / April 2012 ■ PULSE 43