The Makings
OF A
BY RACHEL ZAWILA
Media Campaign
W
e live in the age of “overshare”—people sharing every detail of
their lives via Facebook, Twitter and the multitude of other
media at our fingertips. But when it comes to your spa or
product company, there is no such thing as “too much information.” More is more: The more you spread your spa’s message, the more likely
you are to bring in more customers and see more profit. A media campaign can
help you accomplish this.
44 PULSE
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March/April 2012