THE
CONSUMER
MEDIA
DIET:
WHAT’S
ON THE
MENU?
Consumers are constantly served with
new content by the minute in various
media platforms, whether through triedand-tested traditional media like print
magazines, radio and TV or via new channels like social media and the Internet.
But what’s on today’s global consumers’ daily diet? Does the media
platter vary when served in different
parts of the world? Do Canadians still
insist to consume their morning coffee
with a hot-off-the-press daily, even when
they have 24/7 access to the Internet?
Despite the web, is TV still the king of
media? These, and many others, are highlighted in this easy-to-digest global
media infographic.
42 PULSE
■
March/April 2012
51%
Percentage of global
consumers who are
influenced by standard
web ads on social media
sites that show which of
their friends liked or
followed the advertised
brand. 2
13 to17
Consumer age group that are
most likely to upgrade from a
free to a paid version of an app
and mostly likely to respond to
an ad, regardless of how it was
served. 3
SOURCES:
1
Deloitte’s State of the media democracy,
Global 5th edition – Canadian results
2
Nielsen and NM Incite, a Nielsen/McKinsey
company
3
Nielsen, Mobile Media View Internet, All
Carriers (August 2011). Mobile Internet
refers to the use of a Web browser on a
mobile device.
4
Nielsen, App Playbook (Q1 2011)
5
Ad Age Insights’ Global Media Habits 2010