focus on the foundation
focus on the foundation
International SPA Association Foundation
PHOTO © MARK ASHLEY PHOTOGRAPHY
Ihope 2012 is off to a great start for you . If the end of 2011 is any indication , then 2012 is going to be an exceptional year . With the success of the 2011 Foundation Live & Silent Auctions , the overwhelming generosity of many ISPA members and the release of the first Spa Consumer Snapshot Initiative , 2011 definitely ended on a high note and 2012 is already starting strong .
The 2011 Live & Silent Auctions hit it out of the park . The ISPA Foundation raised more than $ 107,000 , an amazing amount ! That ’ s a 35 percent increase in proceeds from 2010 . To call it a success , is an understatement .
I want to thank all of you who participated , from those who bid to those who donated items . I especially want to thank the Auction sponsor , Miraval Resort and Spa . Miraval ’ s generosity played such a big role in making the evening a huge success . Thank you also goes to our raffle sponsors , Golden Door and Clarisonic . Between the sponsors , donors and bidders , it ’ s amazing what we can achieve together . That ’ s one of the many things I love about the spa industry - everyone comes together to make a difference .
The latest Foundation project , the Spa Consumer Snapshot Initiative , includes a wealth of valuable data on consumer behavior and will help you form strategies for your business . The recently released data can be downloaded by ISPA members only on experienceispa . com .
This latest initiative of the ISPA Foundation would not have been possible without the generosity of the donors I ’ ve mentioned in past issues . You can find a list of these donors in the Foundation area of the ISPA website . Some of the proceeds from the 2011 Auctions will go toward continuing the initiative as well ; however , we still have more to raise to ensure it continues along with the other educational initiatives from the Foundation . Please continue to give . If the success of the Auctions is any indication , there ’ s no stopping what we can do as an industry when we work together .
Let ’ s resolve to make 2012 , “ The Year of Continuing Education ,” which I know we can do if we all work together .
Happy New Year !
— JEFF KOHL , ISPA FOUNDATION PRESIDENT
GO TO EXPERIENCEISPA . COM TO DOWNLOAD THE 2011 SPA CONSUMER SNAPSHOT INITIATIVE .
2012 ISPA Foundation Board of Directors
OFFICERS
President Jeff Kohl Elizabeth Arden Resort Spas Inc .
Vice President Sharilyn Abbajay Marriott International
Secretary / Treasurer Calvin Martin Calvin Martin & Co ., PLLC
DIRECTORS
Ruth Stricker The Marsh , a Center for Balance and Fitness
Ella Stimpson ISPA Chairman Wynn and Encore Las Vegas
Lynne McNees ISPA President
Michael Tompkins ISPA Vice Chairman Miraval Resort & Spa
MEDICAL ADVISOR
Dr . Brent Bauer , M . D . Mayo Clinic
HONORARY BOARD MEMBER
Deborah Szekely Rancho La Puerta
The ISPA Foundation wishes to thank the following supporters for their generous contributions :
Luminary Ruth Stricker
Benefactor Dr . Howard Murad
Patron Massage Envy Red Door Spas
Advocate Global Spa Summit SpaFinder
January / February 2012 ■ PULSE 61