focus on the foundation
focus on the foundation
International SPA Association Foundation
PHOTO © MARK ASHLEY PHOTOGRAPHY
Ihope 2012 is off to a great start for you. If the end of 2011 is any indication, then 2012 is going to be an exceptional year. With the success of the 2011 Foundation Live & Silent Auctions, the overwhelming generosity of many ISPA members and the release of the first Spa Consumer Snapshot Initiative, 2011 definitely ended on a high note and 2012 is already starting strong.
The 2011 Live & Silent Auctions hit it out of the park. The ISPA Foundation raised more than $ 107,000, an amazing amount! That’ s a 35 percent increase in proceeds from 2010. To call it a success, is an understatement.
I want to thank all of you who participated, from those who bid to those who donated items. I especially want to thank the Auction sponsor, Miraval Resort and Spa. Miraval’ s generosity played such a big role in making the evening a huge success. Thank you also goes to our raffle sponsors, Golden Door and Clarisonic. Between the sponsors, donors and bidders, it’ s amazing what we can achieve together. That’ s one of the many things I love about the spa industry- everyone comes together to make a difference.
The latest Foundation project, the Spa Consumer Snapshot Initiative, includes a wealth of valuable data on consumer behavior and will help you form strategies for your business. The recently released data can be downloaded by ISPA members only on experienceispa. com.
This latest initiative of the ISPA Foundation would not have been possible without the generosity of the donors I’ ve mentioned in past issues. You can find a list of these donors in the Foundation area of the ISPA website. Some of the proceeds from the 2011 Auctions will go toward continuing the initiative as well; however, we still have more to raise to ensure it continues along with the other educational initiatives from the Foundation. Please continue to give. If the success of the Auctions is any indication, there’ s no stopping what we can do as an industry when we work together.
Let’ s resolve to make 2012,“ The Year of Continuing Education,” which I know we can do if we all work together.
Happy New Year!
— JEFF KOHL, ISPA FOUNDATION PRESIDENT
GO TO EXPERIENCEISPA. COM TO DOWNLOAD THE 2011 SPA CONSUMER SNAPSHOT INITIATIVE.
2012 ISPA Foundation Board of Directors
OFFICERS
President Jeff Kohl Elizabeth Arden Resort Spas Inc.
Vice President Sharilyn Abbajay Marriott International
Secretary / Treasurer Calvin Martin Calvin Martin & Co., PLLC
DIRECTORS
Ruth Stricker The Marsh, a Center for Balance and Fitness
Ella Stimpson ISPA Chairman Wynn and Encore Las Vegas
Lynne McNees ISPA President
Michael Tompkins ISPA Vice Chairman Miraval Resort & Spa
MEDICAL ADVISOR
Dr. Brent Bauer, M. D. Mayo Clinic
HONORARY BOARD MEMBER
Deborah Szekely Rancho La Puerta
The ISPA Foundation wishes to thank the following supporters for their generous contributions:
Luminary Ruth Stricker
Benefactor Dr. Howard Murad
Patron Massage Envy Red Door Spas
Advocate Global Spa Summit SpaFinder
January / February 2012 ■ PULSE 61