Pulse Legacy Archive December 2011 | Page 60

ISPA NEWS You Ask and ISPA Delivers! Introducing Your Newest Membership Benefit: The ISPA SmartBrief T he ISPA SmartBrief, the most up-and-coming way to keep tabs on spa industry happenings, is a daily digest which includes the latest updates on spa industry news, professional development opportunities, and ISPA news. SmartBrief is known for its ability to BY CHRISTINE SCHILLING filter thousands of relevant online resources to create customized e-mails to keep subscribers informed about the latest industry news. As an ISPA member, you will instantly have daily news at your fingertips five days a week. With the launch of the ISPA SmartBrief, you will receive your first week’s issues automatically. After you have received the first five days of issues, you will be able to opt-in to continue receiving your complimentary subscription. If you choose not to receive this new benefit, you can subscribe via the ISPA Web site for future daily issues at any time. Your ISPA SmartBrief can be accessed through the daily e-mail notification, directly from SmartBrief or ISPA’s Web sites, and through the SmartBrief iPhone App, which is currently ranked as the #1 free news application! For more information about the ISPA SmartBrief or to subscribe for your daily issues, visit expereinceispa.com. Don’t Forget... Continue your spa industry education with ISPA’s January and February webinars. As an ISPA member, you have complimentary access to all of ISPA’s invaluable webinars and webinar recordings. Upcoming webinar speakers are two of the top ranked Professional Development Session speakers at the 2011 ISPA Conference & Expo (based on attendees' survey). Upcoming Webinar Topics Include: ● “Leading a 5-Star Service Team: What Does it Take to Lead a Team of Superstars?” with sp eaker Dr. Bryan Williams JANUARY 12, 2012, 2 PM ET ● “Rock the House with Retail Sales,” with speaker Carol Phillips FEBRUARY 16, 2012, 2 PM ET TO REGISTER FOR A WEBINAR, visit experienceispa.com. Click on the “Education & Resources” tab. Then click on “Webinars” and look under “Upcoming Webinars.” To hear the latest webinar on “I Get It: Effectively Communicate with Your Entire Spa Team” with speakers Debra Koerner and Eric Stephenson, visit digital Pulse at experienceispa.com. TO PURCHASE the Professional Development Sessions audio recording from Conference, visit experienceispa.com. 58 PULSE ■ December 2011