PUBLICATION MAGAZINE VOLUME ONE final magazine siap | Page 17

MINNOW FISHING LURES
SNIKER AND PALSTIC WORM
You start by piercing the hook point into the nose of the
worm. Push it in ¼ of an inch and then poke it out of the
side of the worm at a 90 degree angle. Run the whole hook
out the side until you get to the eyelet. As you approach
the eyelet rotate the hook so the hook point is pointed
back towards the body of the worm. Now lay the hook to
the side of the worm keeping the worm straight. Make a
mental note of where the bend of the hook intersects the
bottom of the worm. That’s where you want to insert the
hook point and then thread it into the body of the worm.
With meticulous precision, every fishing lure made by
Rapala swims with perfection right out of the box. Lauri
Rapala, our founder, demanded it. Since 1936, each and
every lure made lives up to this promise. Hand-tuned
and tank-tested, anglers the world over count on Rapa-
la® lures for consistent success. This unwavering dedi-
cation to quality is the reason why Rapala makes 20
million lures a year, sold in over 140 countries around
the world. And it’s the reason why more world record
fish have been caught on a Rapala than any other brand.
Simply put, Rapala fishing lures make better fishermen!.
The secret to our success is the unmistakable, irresistible
“wounded minnow” swimming action of our lures. Now mat-
ter how you fish them—slow or fast, shallow or deep—our
lures draw strikes like no others. Even the most negative
fish can be tempted with a Rapala. Many have tried, but
none have been able to imitate that classic Rapala action.
This is partly because Rapala is still the only company in
the world that mass produces fishing lures made of balsa
wood. It’s a more difficult process, but crucial to achieving
the swimming action that drives fish wild. No shortcuts.
No gimmicks. No flash in the pan next greatest things.
Just a legacy of quality that shines in every lure as bright-
ly as the internal holographic foil and black nickel hooks.
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