Provincial Nominee Program - Canada PNP Business Plan. Provincial Nominee Program - Canada PNP Business P | Page 25

SAMPLE
COMPANY
mouth, the way services are marketed has changed, even though the goal of businesses remains
the same. Marketing has evolved to include more connectivity due to the new characteristics
introduced by the internet. Marketing was once seen as a one-way relationship, with firms
broadcasting their offerings and value proposition. Now it is seen more as a conversation
between marketers and customers. The Company will maintain a positive image in order to reach
as many clients as possible through word of mouth.
19.6 Additional Marketing Activities
The Company will print brochures and hand them out to potential clients. Brochures help capture
the attention of customers and focus entirely on the business and its offerings. The content will
be informative and supported with appropriate images of the Company’s equipment, Internet of
Things guide, the location, and contact information.
The Company will also advertise through local radio and television stations.
19.7 Trade Show – Sample Trade Show
The Company will attend Sample Trade Show 9999, a two-day technology expo that will take
place on Sample Date at Location. Sample Trade Show brings together developers, brands,
marketers, technology providers, designers, innovators, and evangelists looking to set the pace
in the advancing world of technology.
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