Provincial Nominee Program - Canada PNP Business Plan. Provincial Nominee Program - Canada PNP Business P | Page 24

SAMPLE COMPANY According to Source, 19 as demonstrated in the graph, the search volume for the term “computer repair near me” has been increasing despite fluctuations in Canada over the previous 12 months, and this trend is expected to continue. 19.2 Customer Review Databases The Company will be featured on websites such as Google Reviews and Yelp. In addition to writing reviews, users can reply to other reviews. Using this type of media, the Company will constantly work on improving ratings. The Company will also update information on its products and services, and business hours. 19.3 Social Media The Company will be present and communicate news on social media outlets such as Facebook. An ever-expanding social media presence is considered beneficial in the modern business environment because it helps attract and retain clients. 19.4 Networking Networking will be a low-cost method for Mr. John Doe to generate partnerships and growth while bolstering personal commitments to the Company. Networking is also a way to build credibility by establishing contact with compatible companies and people. 19.5 Word of Mouth The internet has changed the way business is done. The variables of segmentation, targeting, and positioning are addressed differently. Because of the increased role of sharing or online word of 19 source 24