Provincial Nominee Program - Canada PNP Business Plan. Provincial Nominee Program - Canada PNP Business P | Page 23

SAMPLE
COMPANY
19.1 Website
The Company’s website will be an important marketing asset. A well-optimized website with
proper site structure, page layout, clear and easy navigation, and targeted keywords embedded
throughout the site will be constructed. Search engine optimization of the website will ensure
that proper titles, meta descriptions, and keywords, both short- and long-tailed, are present on
all pages of the website. Along with search engine optimization, the website will be easily
navigable, highly informative, and serve as a platform to generate new business operations.
Proper search engine optimization and successful digital marketing campaigns will be among the
key growth and development factors of the Company. Online marketing and promotional efforts
will help the Company rank higher in search engine result pages, leading to an increased number
of visitors and, consequently, clients.
The Company will promote the website by conducting keyword marketing campaigns that focus
on words and phrases such as “computer repair” and “computer repair near me.”
According to Source, 18 as demonstrated in the graph, the term “computer repair” has seen steady
search frequency in Canada over the previous 12 months, and this trend is expected to continue.
18
Source
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