Provincial Nominee Program - Canada PNP Business Plan. Provincial Nominee Program - Canada PNP Business P | Page 22

SAMPLE
COMPANY
18 Competition
18.1 Computer Repair Services
1. Competitor 1 performs computer repair, virus and spyware removal, data recovery,
hardware and software installation, diagnostics, data recovery, and memory upgrades.
The store is located at Sample Address. The company offers same-day service and after-
hours emergency service, as well as onsite service. The store operates Monday through
Friday 00:00 a.m. to 00:00 a.m.
2. Competitor 2 offers services in areas of hardware troubleshooting and repair, wireless
support, software troubleshooting, malware removal, email and internet support, and
data recovery and backups. The company is located at Sample Address. The store
operates Monday through Saturday from 00:00 a.m. to 00:00 a.m. and on Sundays from
00:00 a.m. to 00:00 a.m.
3. Competitor 3 offers computer repair, virus, malware, spyware, bloatware detection and
removal, network setup, software upgrades, computer maintenance, and data backup.
The company is located at Sample Address. The store operates Monday through Thursday
from 00:00 a.m. to 00:00 a.m. and Friday through Saturday from 00:00 a.m. to 00:00 a.m.
18.2 Internet of Things
1. Competitor 4 is an Internet of Things software company based in Sample Town focusing
exclusively on the manufacturing sector. The company develops algorithms that improve
processes and real-time machine learning. Although Competitor 4 specializes on the
manufacturing sector, Mr. John Doe and the Company can provide Internet of Things
services to underserved markets in the corporate segment.
2. Competitor 5 is a full service IT company located in Sample Town offering Internet of
Things solutions. The company helps clients in industries such as energy, mining,
manufacturing, property management, and agricultural. Because Competitor 5 is an
established company, Mr. John Doe will offer competitive rates in order to penetrate the
market and acquire customers.
19 Marketing Plan
The Company will promote itself through a professionally created website and social media
accounts such as Facebook. The Company will also print brochures for potential customers.
Furthermore, the Company will attend trade shows such as Sample Trade Show, and advertise
through local radio and television stations. Word of mouth will round out the marketing model
and has the potential to provide the most marketing push, as it allows the Company to deliver an
authentic and trusted marketing message.
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