Property360Digest E-MAGAZINE Issue#5 | Page 18

contactless deliveries is inevitable and will continue to be the new normal. In response to this shift, Malaysia’s No. 1 coating solutions provider, Nippon Paint Malaysia (“Nippon Paint”), officially launched its e-store, the first e-commerce platform for a one-stop online shop for painting needs within the coatings industry in Malaysia. The e-store comprises of a comprehensive range of painting tools, supplies as well as advisory guides for customer convenience. The e-store aims to provide consumers with a seamless experience journey, as close to what one would experience when buying paint at a physical store. From paint category selection, colour selection, as well as painting tools, the e-store provides a step-by-step guide for customers. In response to the COVID-19 pandemic, self-pick up and contactless delivery options are now made available to meet customers’ needs and peace of mind. Customers can expect deliveries to be fulfilled within 3 to 7 working days. Nippon Paint’s e-store is accessible via: https:// shoponline.nipponpaint.com.my “The roll-out of Nippon Paint’s e-store was timely in response to the COVID-19 pandemic. As consumers shift to prioritise their health and safety while observing social distancing, online platforms and contactless deliveries open new doors of opportunities for us to continue to engage with our consumers and business partners. Taking on the market leadership role, this is one of the many ways that we look to innovate and pivot during this unprecedented time, as we respond to the shifting needs of our customers” said (Gladys Goh, Group General Manager of Nippon Paint Malaysia Group) Gladys Goh, Group General Manager of Nippon Paint Malaysia Group. According to a research study done by e-commerce ecosystem of technology and big data solutions company Commerce.Asia, the gross merchandise volume growth surged by 149% yearon-year in the first quarter of 2020 since the MCO was enforced in Malaysia. This research unveiled that there is significant growth in our merchants’ sales across various product categories, leading to a foreseeable permanent change in consumer behaviour to online purchases even after the MCO is lifted. Having observed this shift, Nippon Paint’s e-store was also conceptualised with its dealers and business partners in mind. The e-store will be the “virtual hub” for dealers to continue to serve and engage with customers in the digital space, while operating in the new norm. Customers will be able to access paint solutions closest to PROPERTY360DIGEST 18