contactless deliveries is inevitable and
will continue to be the new normal.
In response to this shift, Malaysia’s No.
1 coating solutions provider, Nippon
Paint Malaysia (“Nippon Paint”),
officially launched its e-store, the first
e-commerce platform for a one-stop
online shop for painting needs within
the coatings industry in Malaysia. The
e-store comprises of a comprehensive
range of painting tools, supplies as
well as advisory guides for customer
convenience.
The e-store aims to provide consumers
with a seamless experience journey, as
close to what one would experience
when buying paint at a physical store.
From paint category selection, colour
selection, as well as painting tools,
the e-store provides a step-by-step
guide for customers. In response to the
COVID-19 pandemic, self-pick up and
contactless delivery options are now
made available to meet customers’
needs and peace of mind. Customers
can expect deliveries to be fulfilled
within 3 to 7 working days. Nippon
Paint’s e-store is accessible via: https://
shoponline.nipponpaint.com.my
“The roll-out of Nippon Paint’s e-store
was timely in response to the COVID-19
pandemic. As consumers shift to
prioritise their health and safety while
observing social distancing, online
platforms and contactless deliveries
open new doors of opportunities for
us to continue to engage with our
consumers and business partners.
Taking on the market leadership role,
this is one of the many ways that we
look to innovate and pivot during this
unprecedented time, as we respond to
the shifting needs of our customers” said
(Gladys Goh, Group General Manager of
Nippon Paint Malaysia Group)
Gladys Goh, Group General Manager of
Nippon Paint Malaysia Group.
According to a research study done by
e-commerce ecosystem of technology
and big data solutions company
Commerce.Asia, the gross merchandise
volume growth surged by 149% yearon-year
in the first quarter of 2020 since
the MCO was enforced in Malaysia.
This research unveiled that there is
significant growth in our merchants’
sales across various product categories,
leading to a foreseeable permanent
change in consumer behaviour to online
purchases even after the MCO is lifted.
Having observed this shift, Nippon
Paint’s e-store was also conceptualised
with its dealers and business partners
in mind. The e-store will be the “virtual
hub” for dealers to continue to serve
and engage with customers in the
digital space, while operating in the
new norm. Customers will be able
to access paint solutions closest to
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