Due to the pandemic, there are rising
concerns on job security accompanied
by uncertainties of the current situation.
As such, the voluntary exit plan is being
put in place to allow customers to still
purchase their dream home with an
ease of mind as they are able to exit
the purchase in the event of a loss of
employment and obtain a refund. The
voluntary exit plan is also applicable in
cases of disability or critical illness up
to 12 months from the signing of the
sales and purchase agreement or up to
vacant possession, whichever is earlier.
During the campaign, homeowners are
also able to enjoy a subsidy of up to RM
50,000, interest-free instalment plan
of up to 24 months, a flexi financing
scheme to cater to different customer
needs and opt for a guaranteed loan up
to 95% by Sunway.
Cheah added that the digital campaign
was launched in tandem with the shift
in customer behaviours as a result of
the Movement Control Order (MCO)
and Sunway Property will continue to
focus on social media and online digital
marketing channels to reach out to
interested buyers.
“As consumers shifted their purchases
online during the MCO, we had doubled
up our customer engagement online,
interacting with our customers through
virtual tours, live chats and other digital
channels. During our engagement
with them, some of our customers
highlighted their concerns about
uncertainty yet are increasingly aware
of the need to have well-built and welldesigned
homes, and the importance
of homes as safe havens as they are
spending more time at home because
of the pandemic.”
“As a result of the campaign, purchasers
have snapped up RM 200 million worth
of properties, signalling to us that the
demand is still strong. And for that, we
have our home purchasers to thank, for
their trust in our brand,” she said.
(Sunway Citrine Lakehomes)
The campaign includes Sunway
Property’s latest properties including
seven developments in Klang Valley
(Sunway GEOLake Condo and
Townhouse, Sunway Gandaria, Sunway
Avila, Infiniti 3, Sunway Serene and
Sunway Subang), one in Ipoh (Sunway
Onsen Suites), three in Penang (Sunway
Cassia Semi-D and Terrace and
Sunway Wellesley), and five in Johor
(Sunway Citrine Lakehomes, Sunway
Citrine Residences, Sunway Emerald
Residence, Sunway GRID Residence,
and Sunway Lenang Heights).
Nippon Paint
launches Malaysia’s
First E-Store for the
Coatings Industry
Selangor, June 2020 – The COVID-19
pandemic has changed the way we
live our lives. With the various phases
of movement control orders (MCOs)
in Malaysia, the consumer shift in
becoming more reliant on e-commerce
platforms, cashless payments and
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