their locations, leveraging on Nippon
Paint’s wide network of dealers within
Malaysia.
Understanding that Malaysians and
naturally homeowners are reliant
on experts and dealers for paint
and coatings solution, the e-store
is also equipped with a Customer
Engagement Advisory team that is
responsible in providing guidance and
recommendation to the customers via
Online Chat. Customers who are on
the platform will also be able to utilise
features such as Paint Calculator and
Paint Estimator to help provide better
gauge on the right amount of paint
required for their homes.
“The pandemic brings about
unforeseen circumstances. What is
certain is that the retail business has
suffered the brunt of it and are now
facing challenges to pivot for recovery.
Thus, the e-store was conceptualised
to provide a relevant channel for
our business partners; dealers and
hardware shop owners who may not
have the resources or expertise to
initiate an e-commerce platform. This is
our support and commitment to them,
and we are certain that the e-store
will push boundaries and contribute
to their business recovery while at the
same time, provide end-to-end paint
solutions for our consumers,” added
Goh.
their customers. Just recently, Nippon
Paint Malaysia hosted a Business Retail
Transformation Talk for more than 150
business partners to share interesting
insights on the changing consumer
landscape in the coatings industry, and
how they can remain relevant in today’s
digitised business world.
The Nippon Paint’s e-store is part of
Nippon Paint’s transformation journey,
which showcases the products and
service offerings it has to offer, along
with the wide network of dealers that is
able to serve customers effectively. As
part of its innovation journey, the Nippon
Paint’s e-store aims to continuously
inspire consumers to be creative in the
comfort of their own homes amidst the
pandemic.
As the market leader in the coatings
industry with a database of over 10,000
paint formulations and a network of
more than 3,000 dealers nationwide,
Nippon Paint will continue to push
boundaries and pivot, implement
innovative solutions, opportunities for
its consumers and business partners
during this time.
Nippon Paint has been leveraging
on technological advancements and
helping business partners and dealers to
adapt to the various changes in today’s
digital age. Various strategic plans
have been put in place to support its
network of dealers which enables them
to provide a seamless experience for
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