Progressive Digital Srbija novembar 2015. | Page 19

on a single solution or product, or is it better for companies to follow the strategy of diversification and market different solutions?’
did not have a unified answer. The discussion ended on the point
that choosing a strategy always depends, at the very least, on the
phase the company is in, market maturity, competition, the size of
the company, prices, etc. Ingo de Schrijver, Regional Sales and Operations Leader for Northern Europe and CEE at Transics, pointed
out in his presentation that the solution providers’ understanding of
their own customers is crucial for the growth and development of
the entire industry. Consumers from all levels of the transport industry should be included - fleet owners, fleet managers, drivers.
Big Data in Telematics
In this day and age, we are surrounded by billions of sensors that
automatically capture enormous amounts of data - data that is often left unprocessed and is therefore never used. “80 percent of this
data is unstructured and current database systems do not allow us
to store, process, or analyse it”, said Jan Cools, CEO of Be-Mobile,
during a workshop. We need new methods and platforms for data
analysis that would capture different formats and types of raw data
and, by processing an