Progressive Digital Srbija novembar 2015. | Page 18

Telematics

Smart Fleets Are the Future of Fleet Management
Smart fleets of commercial vehicles were the central topic of the fifth international conference Telematics Conference SEEurope, which took place in early October in the Bulgarian capital Sofia.
he future starts today”, said Raz Peleg, Regional Sales
Director at the Israeli company Mobileye, in his presentation. His words emphasize the importance of
the new technologies that will shape the guidelines
for future development of telematics solutions and ensure greater
safety of traffic and of smart fleets.
Smart fleets of commercial vehicles were the central topic of the fifth
international conference Telematics Conference SEEurope, which
took place in early October in the Bulgarian capital Sofia. The event,
attended by more than 120 representatives from 24 countries, was
geared towards the telematics sector involved in fleet management.
Gamification as the Key to Success
“In developing solutions, telematics solution providers have to
take into account the drivers of goods vehicles and provide them
with a simple and user-friendly interface”, said Rok Peternel from
HP Commerce, who relies on telematics solutions in deploying vehicles in the field in his day-to-day work, at the first round table.
“Drivers need gamification”, agreed Jonathan Dolby, Head of Marketing at Microlise, and Antoine Mathiaud, Director of Business
Development and Marketing at Astrata Europe.
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New Technologies on the Rise

“Changes are happening
faster than ever”, said Raz
Peleg, Regional Sales Director at Mobileye. What
we perhaps only thought
about yesterday is the reality today and will be a
necessity tomorrow. Peleg highlighted the new
guidelines that are already part of telematics and that will play an
even more important role in the future: ADAS technologies and autonomous vehicles, environmental protection and a transition to a
low-carbon society, urbanisation, orderly smart cities, and constant
connectivity. Peleg also concluded that connected vehicles will be
the ultimate part of the Internet of Things (IoT).
Numerous changes in telematics are expected also on the level of
the strategies employed by telematics solution providers. Antanas
Segzda, Deputy Director General of R&D at Teltonika and workshop
moderator in Sofia, encouraged guests to consider the strategies
adopted by their companies. The question ‘Is the future in focusing
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