Professional hair care market. 10/21/2013 | Page 10

Semi-/demi-permanent products have more dye deposit action and very little or no lift; they
usually last four to six weeks.Demi-permanent hair coloring is a longer-lasting semi-permanent
that utilizes lower volumes of developer (usually around 10%); some demi-permanent hair
coloring lasts longer than six weeks.Semi-permanent hair coloring usually does not give 100%
gray coverage.
Toners are permanent hair coloring solutions that alter the tonality of the hair without major
changes in the level (lightness or darkness) of hair.Toners are used regularly with permanent hair
color solutions to warm up color slightly so that hair appears more natural rather than dyed all
one color.The product is usually applied to pre-lightened hair, and the desired coloring is
obtained by toning the hair to the required tonality.
Bleaches and lightening products provide maximum lightening by lifting the pigment in the hair
shaft.Bleaches are now available in newer and gentler formulations in both cream and powder
formats.
HAIR STRAIGHTENING AND PERMING PRODUCTS
Hair straightening and perming products are designed to retexturize the hair, either permanently
or semi-permanently. They are used either to add or remove permanent curl/wave.Both types of
products are generally used two to four times a year to treat new hair growth. Included as part of
this segment are thermalstraightening, Japanese straightening, Brazilian straightening, Keratin
hair treatments, and other retexturizing systems.
Excludes devices used to curl or straighten the hair, such as curlers, curling irons, and flat irons.

HAIR STYLING PRODUCTS AND SPRAYS
The hair styling products category covers a variety of products for controlling and enhancing the
appearance of hair, including the following:
Styling gels are used to style and hold hair in place.Gels are applied after hair is washed and are
allowed to remain on the hair while it is being set or styled.
Styling mousses perform the same function as gels but also provide body to the hair.Products are
available as aerosol foams and are applied to either wet or dry hair.
Hair sprays are usually applied after styling the hair to help hold it in place.Spritzes and other
heavy-styling sprays are high-level resin fixatives, typically applied to either wet or damp hair to
aid in the styling or sculpting of the hair.
A glaze is a variety of lotion that usually imparts more shine and hold than a lotion.
Styling products in other forms, such as pomades, putty, waxes, sticks, tonics, creams, and
pastes, are also included in this category.
These product forms generally provide control, shine, and used frequently for piecey, textured
effects.
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