Professional hair care market. 10/21/2013 | Page 9

DEFINITIONS & STAKEHOLDERS
CONDITIONERS
Conditioners are used to moisturize and treat the hair.These products are available in a variety of
formulas designed for normal, dry, oily, and other types of hair.Formulae may also be designed
for hair texture or end result, such as curly, straight, or volumizing.
 Detangle and soften the hair
 Provide some body and shine, and seal the cuticle after a chemical service such as coloring
or relaxing
 Counteract the use of styling appliances
 Moisturize, add volume, or correct specific hair problems such as split ends or frizz
 Provide ultraviolet (UV) protection against the sun, preservation against hair color fading,
and environmental protection
 May provide other benefits such as color protection, color refreshment, or shine
enhancement.
Most conditioners are “instant” products that are applied to the hair after washing and are left
on the hair for one to three minutes before rinsing.Also included are therapeutic or treatment
conditioners, which are formulated to provide more intensive treatment to the hair.Such
products are also often called conditioning treatments, deep conditioners, masks, or hair
masks.Products are often used to treat hair that is damage-prone or excessively dry.Therapeutic
or deep conditioning products are typically left on the hair for 5 to 20 minutes before
rinsing.Some products require no rinsing.Combination products that contain both shampoo and
conditioner are included in the shampoos category. This category also includes leave-in
treatments such as oils and rinse-off conditioners.
HAIR COLORING PRODUCTS
Hair coloring products are designed to change the level of pigmentation and tone of natural or
colored hair by varying degrees of intensity and permanence. It is divided into product types :
Permanent, Semi/Demi permanent, Toners, and bleaches.
Permanent hair coloring products provide long-term coloring lasting six to eight weeks until new
hair grows out.They are resistant to fading or washing out.They work by causing an oxidation
reaction between the coloring/dye component and the developer/peroxide to penetrate the
cuticle and deposit hair coloring, sometimes down to the cortex of the hair shaft, to change the
pigment.The existing pigment is lifted and the desired coloring deposited; this process provides
up to 100% gray coverage.Permanent hair coloring products include high-lift blond shades that
are sometimes used to highlight or blond hair.
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