Professional hair care market. 10/21/2013 | Page 11

SHAMPOOS
Shampoos are used to cleanse the hair and scalp while removing dirt, oils, and buildup caused by
the environment and by other hair care products.Some shampoos also increase manageability,
improve styling ease, and enhance the condition of hair.Shampoos are applied to the hair, mixed
with water, and then rinsed out.
Shampoo types include:

Basic cleansing: regular cleansing shampoo with minimal additives.Specialty: significant amounts
of additives and emollients to provide conditioning, shine, manageability, styling ease,
volumizing, or other benefits such as texturizing or frizz control.
Protection: formulated to protect colored, permed, and processed hair, and against sun,
ultraviolet (UV) rays, the environment, and thermal styling.
Treatment: formulated for specific hair problems such as dandruff or excessive oil.
Anti-dandruff formulations help control flaky scalp.Color-protecting/enhancing shampoos used
by consumers at home are also included in this section.These products help prolong hair color
between color treatments or even deposit some color on the hair.

STAKEHOLDERS
Product Manufacturers, Suppliers, Service Providers, Chemical Companies, Research and
Testing Centers forms significant key stakeholders of this market.

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