2020 | Building Peace through Heritage
INTERNATIONAL SHOWCASE
Comfort freedom and authenticity
B&B Hotels Italia S.p.A
Jean-Claude Ghiott
B&B Hotels Italia SpA
[email protected]
Abstract: Simplicity, ecological spirit, modernity, comfort and hospitality are the values principles
on which B&B HOTELS acts in the market. Freedom is a concept that guides B&B HOTELS in the
image, hospitality, services: a personal but discreet look, which leaves guests the freedom, in
fact, to decide how to live the structure in relation to the destination. The interior layout slightly
diversifies by expressing a link with the territory and direct management, allows to guarantee
the same quality standards even in very different geographical situations. To guide B&B HOTELS
there is, therefore, an idea of hospitality at affordable and competitive prices which translates
into comfortable rooms in the city, easily reachable from airports, stations and highways.
Everywhere, those who travel with B&B HOTELS are greeted by friendly service in a modern and
design hotel, free of unnecessary costs and close to the city center. B&B HOTELS is positioned in
the tourist accommodation market in an innovative way with a concept that blends a simple
design and an affordable price with quality standards that guarantee comfort and higher-end
services. With LBT Movement we are proud to share and build our mission based on the same
fundamental pillars such as the environmental aspects of sustainable development of different
places within a cultural expression.
Keywords: hospitality, guarantee, expression, sustainable.
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