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PRO NEWS
FEBRUARY 2017 PRO INSTALLER
www. proinstaller. co. uk
ISSUE 47 February 2017
If you would like to find out more about the PRO Installer:
Write to: Unit 2-3 Burleigh Court, Burleigh Street, Barnsley, S70 1XY.
Tel: 01226 321 450
Fax: 01226 730 825
Email: steve @ cvgroup. co. uk
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‘ There are so many great-looking products from Glazerite and they have been really supportive in providing all the display pieces we needed’
Continued from the front page
At Freefoam our Registered Installer scheme is a major part of our pullthrough strategy bringing business to home improvement companies. All installers receive a package of tools ranging from leads generated online via our ground-breaking website www. myrooflinematters. co. uk, a glossy targeted brochure and long-life, transferable guarantees all developed to help win business. But the key to winning in today’ s market is quality leads, and our site www. myrooflinematters. co. uk, is designed to do just that. With subtle branding, and unbiased, easy-to-understand articles, it tells homeowners what to look out for, the problems that can occur with products and installations and how to avoid them. The consumers it attracts are looking for information, not the cheapest price. In effect, these homeowners are self-selecting, so they’ re already warm when it guides them softly( but surely) to get a quote from their local Freefoam Registered Installers. What sets it even further from conventional quote websites is that we don’ t charge for leads, and we only offer leads to companies who respond quickly, with good conversion rates. We also follow up each and every lead with the installer and the homeowner to ensure everyone is happy. It’ s a unique package and the feedback so far has been very positive.
For example, Mr and Mrs Rainsford, who live in Buckinghamshire used myrooflinematters. co. uk. Mrs Rainsford said the process helped them understand the issues and get a fair quote:“ The fascia boards in our 30-year-old extension were original timber, and needed replacing. We wanted to find out more about roofline and
FROM FACTORY TO SHOWROOM
Wilson Windows isn’ t worrying what to do with its old factory since getting out of fabricating, as the fast-growing family business has already used the space to double the size of its showroom twice over in just two years. Wilson Windows director Dale Wilson explained:“ There are so many great-looking products from Glazerite and they have been really supportive in providing all the display pieces we needed. So at first, we took a corner of the factory and doubled our 500sq ft showroom to show them off at their best. But we soon outgrew even that so now we have taken most of what’ s left of the factory and doubled the showroom again. And now, to be honest, we could already use even more space.” A stroll round the newly expanded showroom shows how the Wilsons have really made the most
did some research online, quickly coming across the MyRooflineMatters site. It was really useful, giving us the information we needed and answering all our questions. We received quotes from Registered Installers via the website, all local companies, which we prefer to use. The website really helped us get the work done.”
If you are interested in becoming a Freefoam Registered Installer and receiving roofline leads, contact Freefoam on 01604 683864 or marketing @ freefoam. com
of Glazerite’ s offering, with eye-catching features including the Halo Rustique casement window with its VS-style runthrough horns, the Halo Flush sash – displayed alongside its premium counterpart, the R9 Heritage window. Wilson Windows manufactured its own frames since it was founded by Dale’ s father Mick in 1989. Now, it is one of a string of growing installers that have shut the factory and gone over to Glazerite and like the others, the Wilsons have never looked back. The Glazerite UK Group Ltd director Jason Thompson said:“ We have supported many customers in shutting their factories – so it’ s especially rewarding to see a company not only benefitting from the decision but making very good use of the redundant factory space in the bargain.”
glazeritewindows. co. uk