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ISSUE 47 | FEBRUARY 2017

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Roofline has always been a tricky sale , usually a ‘ distress ’ purchase , something most homeowners only buy out of necessity . Tucked away at the top of a property it ’ s out of sight and out of mind - until the autumn or spring arrives , the heavens open and they look up and realise their guttering really needs replacing .

Even then , installers have to work hard to educate the consumer about the issues : what causes creaks and what causes leaks , why fascia is an important component and a long-term guarantee is a must . The internet has also changed the decision making process , with price comparison sites and online reviews readily available consumers have a wealth of information at their fingertips before they even think about contacting a local installer . An increasing number of installers are also registering with lead-generation websites , which ask consumers to enter their details to receive a quote . But without understanding the issues , homeowners have no buying criteria and therefore will only ever buy on price , so these leads usually go to the cheapest offer .

Roofline , glazing and conservatory fitters have to use every tool at their disposal to win sales at a worthwhile price . Wasting valuable time looking for lukewarm leads isn ’ t an option . You need volume and quality of leads to stay ahead and that ’ s where responsible manufactures can really make a difference .

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