SCHOOL OF BUSINESS 2019-2020 SIP Report
GRADUATE RESEARCH
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Graduate research students make a signifi cant contribution to the School ’ s research on responsible management . Competitive scholarships are available to graduate students who plan to embark on research that contributes to the strategic development of the global community and to meeting the SDGs .
Scholarships are available for research projects in the following areas of business :
> Managing sustainable development in Asia > Green market consumer behaviour > Corporate governance and business ethics > Governance and fi nancial markets in Asia > Organisational innovation and creativity > Entrepreneurship and social enterprise > Trade and economics in emerging markets
Comple ted PhD and Honours projects related to SDGs
Between 2019 and 2020 , 13 graduate students completed their PhD programs at the School of Business with a focus on addressing global challenges and advancing knowledge in responsible management and sustainability . Table 4 highlights several doctoral thesis topics that were mapped to the SDGs .
Table 4 . Selected PhD projects ( 2019-2020 ) aligned with responsible management and supports to the SDGs
SDG contributed to Project title and candidate Supervisors Doctoral Thesis
Multiple SDGs
Efficacy of After School Intervention Programs for Underprivileged Children In Malaysia Hwang Li-Ann
Islamic Performance Measurement System : Driving Firms Towards Virtuous Wealth Creation Noor Leena Haniffah
Augmenting Employee Cooperation : Strategic Organizational Decision-Making Through Exceeding Rewards Kwok Onn Jui
Selling to the Subconscious Mind . A Longitudinal Analysis on Media Consumption Habit Tan Ser Zian
Service Failure : The Effect of Corporate Social Responsibility on Consumer Forgiveness Yang Chia Yen
Professor Mahendhiran Nair Associate Professor Santha Vaithialingam Dr . Jason Ng
Professor Pervaiz Ahmed Dr . Mohammad Shaiban
Professor Motoki Watabe Professor Pervaiz Ahmed
Professor Motoki Watabe Dr . Brian Low Dr . Lin Yang Dr . Fandy Tjiptono
Professor Christina Lee Dr . Fandy Tjiptono