Printed Post issue 19 | Page 3

Pilot Program in Hay In the Green Hay consultations, Customer Service was said to be a challenge, and Tourism offers many opportunities for our town. With this in mind, Hay Shire Council, in conjunction with the Business Enterprise Centre (BEC), and the Australian Retailers Association (ARA), are launching a pilot program in Hay, with the following objectives: ??Increasing Customer Service awareness to have Hay recognised as an “Aussie Host Town”. ??Complementing this will be an additional workshop delivered by the Australian Retail Association on the topic of Visual Merchandising which will assist in helping to make the stores and store precincts more attractive. Graham Sayer, CEO for Murray Hume and Riverina BEC launched the program Hay, and Balranald, in order for it to be rolled out across the state. ??Assist businesses one-on-one where requested in specific visual merchandising strategies. The Launch, held on the 11th September attracted around 20 Interested business people eager to learn more about the program. The tourism officer from West Wylong attended the launch, in the hopes that it will soon be rolled out and coming to other towns, like West Wylong. ??Have as many employees as possible understand and be able to speak about local tourist attractions when asked, even asking stores to display local tourist information. Each participating business becomes a “mini tourist information centre”. According to Graham Sayer, Chief Executive Officer for Murray Hume and Riverina BEC, travellers are more likely to stop in an “Aussie Host Town’, and word would soon get out that Hay is a great place to take a break. This program is specifically engineered for small communities. The State Government funded initiative needs to succeed in David and Janet Lowe, Hay Newsagency with Paul Crack (BEC). Paul is a regular visitor to local businesses. Chris McClelland, Wild Prints, learns more about the program. ? Overnight Melbourne to Echuca ?D e n i l i q u i n , G r i f f i t h & H a y 3