HAIR TRENDS
Cutting and Styling
StyleCraft / GAMMA + featuring Philip Wolff (@ philipwolffhair ) &
TaylorCutz (@ Taylorcutz1 ) SUNDAY 11:30a - 12:30p l MONDAY 1:30 - 2:30p l Room W308D This class focuses on cutting , styling , and barbering techniques for hair . Led by Philip Wolff on Sunday and TaylorCutz on Monday , 2 heavy hitters in the industry , this master class offers a unique opportunity to learn from the best . Participants will receive live demos and practical experience as they learn advanced techniques for cutting and styling hair . Whether you are a beginner or an experienced professional looking to improve your skills , this class is perfect for those who are passionate about hair and want to take their abilities to the next level . Don ’ t miss this once-in-a-lifetime chance to learn from the best and elevate your skills in hair cutting and barbering .
The Color Wear Experience
Alfaparf Milano featuring William Beauregard SUNDAY 10:00 - 11:00a l MONDAY 1:00 - 2:00p l Room W222B Discover clean beauty at its best with The Color Wear System by Alfaparf Milano Professional . In this class , National Master Colorist William Beauregard will be sharing advanced formulas and techniques to achieve the perfect color result every time .
Betty Boop
ASHTAE Products featuring Lashawn Carlos SATURDAY 11:30a - 12:30p l Room W313 By popular demand , pin curls , waves , and more waves are ruling the runways . Betty Boop did it then , and we are now doing it again . Come learn the latest soft and creative pin-up style referred to as the Betty Boop Collection .
Art of the Updo
ASHTAE Products featuring Lashawn Carlos SUNDAY 1:30 - 3:00p l Room W313 This class will discuss how to create everyday , special events , and wedding looks . Up-Dos have no boundaries . You can be as creative as your client allows you to be . An updo can be performed on any texture or length of hair . We will discuss different ways you can style while maintaining healthy hair and scalp during the styling process .
Creative Styling
ASHTAE Products featuring Lashawn Carlos MONDAY 12:00 - 1:30p l Room W313 Creative styling is a demonstration that will focus on blending style trends together with visual design elements and fundamental principles of creative styling . In this class , you will learn amazing , quick and easy ideas to add and elevate your styling . Your client is your canvas ! Learn to create a work of art for everyday wear while increasing your cash flow and gaining new clientele .
Beyond the Veil : The Perfect Partial Highlight
Difiaba featuring Franc Magri SUNDAY 10:00 - 11:00a & 2:30 - 3:30p l MONDAY 11:30a - 12:30p Room W222A This technique provides a simple , time saving guide to creating a soft , dimensional “ veil ” of lightness and dimension on any level of hair . On prelightened hair , you could choose a variety of “ fantasy shades ” to create endless color palette possibilities . For more natural shades , you can simply paint your lightener using a “ free hand ” technique alone or combine with a root retouch to create maximum dimension in record time .
Stop Oiling , Start Hydrating
ASHTAE Products featuring Kathy Williams SATURDAY 3:30 - 5:00p l ROOM W313 We will show you proper hydration techniques for natural hair . The key to maintaining healthy , hydrated hair is in the products and technique . Get the list of items to avoid in your natural clients ’ hair ! Learn how to properly hydrate for both a twist and out and silk press .
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