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I Do ! Bridal Updos
ASHTAE Products featuring Letoshia Howard Simmons & Kathy Williams SUNDAY 10:30a - 12:00p & MONDAY 1:30 - 3:00p l ROOM W313 The Bridal market is a billion-dollar industry . Learn how to tap into this market ! In this class , we will show you the latest money-making wedding styles for both relaxed and natural hair , how to price them , and how to book them !
For additional classes with ASHTAE Products > see page 28
Synthesize a Bespoke Look for Every Client
Tondeo featuring Diego Raviglione (@ diegoraviglione ) SUNDAY 3:30 - 4:30p l MONDAY 9:30 - 10:30a l Room W308A The ability to synthesize a bespoke look for every client defines us as knowledgeable creatives . The Tondeo cutting team will share with you their cutting insights and techniques that sit at the core of each haircut , but often over-looked when applying them to your contemporary , modern day clients .
SLEEK , SHINY , AND FRIZZ FREE HAIR !
Uberliss featuring Liz Vargas SUNDAY 1:30 - 2:30p l Room W308A Learn first-hand the best way to apply the Überliss Smoothing Treatment . The safest , 100 % formaldehyde-free and methylene glycol-free treatment designed to smooth and straighten frizzy and wavy hair textures .
ÜBERLISS BOND TREATMENT & VIVID COLOR APPLICATION !
Uberliss featuring Liz Vargas MONDAY 1:30 - 2:30p l Room W308A Color + Protection ! Create beautiful captivating color while using the Uberliss Bond patented treatment collection . Protect your client ’ s hair from chemical damage , no need to bump up your developer or increase processing time , hair retains up to 98 % elasticity during lightening process .
911 Hair Emergency !
Malibu C featuring Missy Peterson SATURDAY 11:00a - 12:00p l SUNDAY 9:00 - 10:00a & 3:00 - 4:00p MONDAY 11:00a - 12:00p & 3:00 - 4:00p l Room W311D Let ’ s face it : Color catastrophes happen to all of us ! Nearly every colorist experiences unexpected disasters - this class is designed to arm you with the tools you need to become an expert problem solver , no matter what challenge you ’ re faced with ! These simple solutions for common color disasters will help you turn any 911 Color Emergency into an opportunity to boost your revenue . Learn the secrets to ensure your color swatches always match , never melt your clients ’ hair , prevent the unexpected , create the perfect canvas for every chemical service , preserve the integrity of your clients ’ hair , successfully transition any hair type , texture , or color , effectively remove oxidative color and direct dyes , Expedite processing time and boost your revenue , and work smarter , not harder , to make more money . What are you waiting for ?! Discover how to take the stress and fear out of color correction today !
Head Lab 101
Malibu C featuring Missy Peterson SATURDAY 1:00 - 2:30p & 3:30 - 5:00p SUNDAY 10:30a - 12:00p , 1:00 - 2:30p & 4:30 - 6:00p MONDAY 9:00a - 10:30a & 1:00 - 2:30p l Room W311D Have you witnessed hair with buildup ? The problem may be hiding in the shower . Hard water has minerals that attach to the hair that can affect other services . Malibu C pioneered mineral removal from the hair , and we ’ re taking it even further by introducing Head Lab for the scalp . Now you can reveal what is hiding on your client ’ s scalp , and Head Lab equips you with the means to do so . In this class , you ’ ll learn what Head Lab is , the tools you ’ ll use , how to display the problem , understand what you see , and execute a strategy for your client ’ s ongoing scalp wellness . You ’ ll also learn the true definition of clarify and how to implement Malibu C for unrivaled hair and scalp cleansing .
Chairside Manner
Associated Hair Professionals featuring Liz Kline SATURDAY 2:00 - 3:00p l Room W414B Take a deep dive into listening skills , body language , consultations , and customer service to help boost your business in retaining your clientele . Learn how AHP can help support and protect you in your chairside manner success
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