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20 Strategies that Fortify Your Recruitment Foundation
The Statements Project featuring Nikki Le Trowbridge MONDAY 10:00 - 11:15a l ROOM 208B In this class , you ’ ll receive a template on how to identify and create your employer brand and employee brand , captivate the right people for your company in today ’ s workforce and secure your position as a leading employer within your community .
Modern Definitions of Impactful Leadership to Grow Healthy and Profitable Salons
The Statements Project featuring Nikki Le Trowbridge MONDAY 12:00 - 1:15p l ROOM 208B Inspire , influence , and lead your team with master level leadership concepts that develop competitive and top performing salons in today ’ s changing climate . This class will elevate your leadership mindset and prepare you to create an accountable infrastructure and magnify your brand .
For additional classes with The Statements Project > see page 53
Social Media Savvy : The Essentials & Foundations of Digital Marketing Success
Naja Nail Guru featuring Naja Dev (@ the _ naja ) MONDAY 9:30 - 10:30a l ROOM 304B Now you can take the stress out of keeping up with social media - and it ’ s a lot easier than you think . If you ever wanted to have an easy to follow , step-bystep , social media plan then you ’ re going to want this class . You will learn how to find the time to consistently post , the correct mental approach to social media and Naja ’ s special sauce on how-to get 10 + pieces of content from just one beauty service .
Naja ' s Marketing Playbook- 55 places to Market Your Beauty Business
Naja Nail Guru featuring Naja Dev (@ the _ naja ) MONDAY 3:30 - 4:30p l ROOM 304B Are you great at your craft yet feeling frustrated with a lack of clients ? Are you overwhelmed to the point of taking no action when it comes to marketing ? Are you stuck with HOW TO and WHERE TO market your services ? Trust me , YOU ARE NOT ALONE ! Thousands of beauty professionals are in the same boat . This class is the answer to HOW and WHERE to get clients while giving you the tools to confidently market yourself , anytime & anywhere . This method works even if you are shy !
Creating A Meaningful Client Experience
Boulevard featuring Jozlyn Miller & Skya Jones (@ joinblvd ) SUNDAY 10:00 - 11:00a l MONDAY 2:00 - 3:00p l ROOM 207C In the self-care industry , a memorable client experience is the cornerstone to any successful business . In this course , Skya Jones and Jozlyn Miller , Education Managers at Boulevard , will explain why a meaningful client experience starts long before ( and lasts long after ) treatment . Drawing on lessons learned firsthand working upfront , behind the chair , and in the back office at numerous spas and MedSpas , Jones and Miller will explain :
■ The importance of understanding your client journey
■ The many hidden aspects of a great client experience
■ How to streamline your front desk and create a simple booking experience
■ How to implement policies that are both staff and client friendly
■ How to use “ integrity ” selling to enhance your client experience
Your Image , Your Brand
3Jay Productions featuring Jalia Pettis (@ Jaliadp ) MONDAY 12:00 - 1:00p l ROOM 207C In the first five minutes of meeting someone , you can tell the level of connection to be made with that person . This means first impressions mean a great deal and your personal image coincides when you are an entrepreneur . Your image should align with your brand and in this class , we will discuss ways to make the two effectively speak for you .
For additional classes with 3Jay Productions > see page 41
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