MAKEUP SOURCE
Ten Point Plan for Your Most Successful Career
The Powder Group featuring Michael DeVellis (@ michaeldevellis ) SUNDAY 10:00 - 11:00a l ROOM 207A Being a strong creative , technically , is a strong base to being a successful pro beauty business . Knowing how to brand yourself and your work and convince clients to hire you is even more important in creating a long and prosperous career . In this session , The Powder Group founder Michael DeVellis takes you through his ten-point marketing plan to get your business its strongest .
Editorial Artistry Explored
The Powder Group featuring Fidel Gonzalez (@ xxfidelxx ) SUNDAY 4:00 - 5:00p l ROOM 207A Creating beautiful editorial makeup and hair looks — whether for print , digital , red carpet or even bridal — the approach a makeup artist takes for designing work that is elevated to editorial level is critical to the success of the design . In this design and technique focused session , makeup artist and photographer Fidel Gonzalez will demonstrate his ideal beauty makeup and discuss the important dos and don ’ ts for editorial from both the artist and the photographer ’ s perspective .
Face By Design
The Powder Group featuring Eugenia Weston (@ EugeniaWeston ) SUNDAY 12:00 - 1:00p l ROOM 207A From brows to complexion to color placement , Senna Cosmetics founder , Eugenia Weston will explain and demonstrate her technique for breaking down and analyzing the face to create a harmonious makeup design using the five basic elements : Shape , Proportion , Composition , Texture and Color . This analysis behind creativity will teach you how to achieve balance and symmetry for each individual face structure and be sure your approach to every design and application is both technically and artistically perfected .
Next Level Beauty
The Powder Group featuring Alphonse Wiebelt
(@ alphonse _ wiebelt ) MONDAY 10:00 - 11:00a l ROOM 207A In this product and technique-based program , MUSE Beauty Pro Co-founder , Alphonse Wiebelt , will take attendees through the process of designing and executing their ultimate vision for beauty at the next level . Starting with perfected skin and exceptional tool and product choices , this session will review the real fundamentals of makeup application with intention and help attendees think beyond basic beauty .
The Art of Corrective Makeup and Tattoo Cover
The Powder Group featuring Tanya Deemer (@ tanya . the . muah ) SUNDAY 2:00 - 3:00p l ROOM 207A When you combine the magic of airbrushing with an understanding of color theory , corrective makeup and tattoo coverage are next level ! Undetectable coverage is what an airbrush is known for , so when it is used for challenging cover ups on the face and body , you can have all of the confidence in the world that your finished product will be flawless and long-lasting .
Bridal Beauty Now : A Focus on Skin
The Powder Group featuring Despina Scandalis
(@ despinascandalis ) MONDAY 12:00 - 1:00p l ROOM 207A Today ’ s modern bridal client is looking for more than just the most perfected version of herself . This session takes attendees through the what , when , why and how of elevated makeup design with a major focus on the skin care , client experience , products and process that will create the perfect bridal beauty look for every client , every time .
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