THE POSITIVE NATURE OF
PROFESSIONAL SELLING
False Negative Perceptions about selling abound
Personal
Attributes
Required
o
o
o
Personal Integrity
Personality Structure
Personal Relationships
Personal
Abilities
Demanded
Women in Selling
About 26% of all sales jobs and 10% of all
sales managers
Women dominate some industries (Apparel,
Business services, office equipment)
Still lagging in many industries
There is no evidence relating performance
to gender
There are style differences.