PERSONAL SELLING
Definition of Personal Selling
Seeking
Assisting
Demonstrating
Persuading
Seeking out people who have
a particular need.
Assisting them to recognize
the existence of needs they
have that could be met
through your offering.
Demonstrating how your
offering fills that need.
Persuading qualified
prospects that your product
will fill their needs.
Salespeople are made not born
o
o
o
o
They are made with
concentrated attention
repeated practice
goal oriented direction
Become a Master Salesperson
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