SPECIFIC ANTITRUST LAWS AND
THEIR SALES IMPLICATIONS
The Sherman Antitrust Act of 1890
Federal Trade
Commission
Act of 1914
Unfair methods of competition and commerce
Unfair or deceptive acts or practices
Defines price discrimination
The Robinson
Patman
Act of 1936
Gives FTC the right to limit quantity discounts
Prohibits unfair promotional allowances
Brokerage allowances only go to brokers
THE UNIFORM COMMERCIAL CODE
(UCC) Guidelines for Selling
Written or verbal offers to sell may be binding
Financing must be explained clearly and completely
Salesperson must know legal responsibilities of both parties
Warranties and guarantees
Express warranties are made by salesperson or in writing
Implied warranties
State law
Unless a disclaimer is made