Praktische Vaardigheden Ontwikkelen Sales Techniques | Page 36

COOLING-OFF LAW How to keep out of Legal Trouble "Puffery" vs. statements of fact. Educate the customer thoroughly before making the sale Know technical specs, etc. for the product you sell. Know your company's literature. Challenge it if is false Know the terms of sale policies. You can bind the company Know federal and state laws regarding your product and its warranties Don't guess at your product's capabilities