Suggestions to Aid
Persuasion
Suggestive
propositions
o
suggest the prospect should act now.
o
name the famous or respected people or
companies that use your product.
o
attempt to have the buyer sell himself by
imagining himself using the product.
Direct
suggestion
o
suggest that the prospect buy your
product
Indirect
suggestion
o
make it seem as if the purchase of your
product is the buyer's idea.
o
Gets the buyer to express why he or she
needs the product
Will probably also compel him or her to
defend his purchase decision.
Prestige
suggestions
Autosuggestion
Counter
suggestion
o
Make Your Statements Visual
Simile
Metaphor
Analogy
Proof
Statements
a comparison statement using the words
"like" or "as"
implied comparison that uses a contrasting
word or phrase to evoke a vivid image.
compares two different situations which
have something in common.
Past sales help predict the future.
The guarantee.
Testimonials.
Company proof results.
Facts and Statistics
Demonstrations - show the product in use
Testimonials
Have your referral call the prospect
Bring letters
Samples - appeal to the senses if possible